My role: Creative concepting, art direction, website design, brand guideline layout.

The work for Keurig Dr. Pepper started with coming up with the creative concept with the copywriter, going through multiple visual directions before landing on a direction that the client chose. The arrow not only represents the brands forward progress, but also is a mirror of the ‘K’ letterform in the logo. The brand was rolled out to the website design, bringing in the visual treatment and concept to the candidate experience. Lastly, the brand guidelines were developed to explain the rationale behind the brand and how the client and other agencies can reproduce and bring it to life across other mediums.