University of Washington - employer brand
Note: While a career site was not part of the project scope, the employer brand can be seen on their website.
My role: Creative concepting and art direction.
Working with a copywriter, the “You Double You” concept tagline is a play on “UW,” the school’s nickname, speaking directly to candidates about the impact they can have at UW. The concept was built out in digital ads for various audiences, and is still being used by the school today.
